The Great Gatsby is a 1925 novel written by
American author F. Scott Fitzgerald that follows a cast of
characters living in the fictional town of West Egg on prosperous Long Island
in the summer of 1922. The story primarily concerns the young and mysterious
millionaire Jay
Gatsby and his quixotic passion for the beautiful Daisy Buchanan.
In the 1920s and 1930s American fashion began to assert
itself and soon gained world recognition. Hollywood was instrumental in providing
the world with the looks for concepts of dressing with feminine allure and
glamour. Going to the movies was a night not only for the pleasure of
seeing a romantic film, but also a journey to glamour and the inevitable role
reversal that watching a film engendered. Women wanted to look like their
fashion screen idols, wear the hairstyles, make up and clothes that their favorite
star, who obviously belonged to a very modern advanced world wore. Film
goers wanted modern looks like their 1920s on screen icons.
Women demanded the
same exciting new fashions and beauty tricks and products as the film icons and
stars wore and so costumers and beauty experts became important in their own
right.
The 1920’s era embodied the beginning of modern America with
the lush, ornate style of Art Deco architecture, art, clothing, hairstyles,
decor and furnishings.
The passing of bustles and corsets gave clothing designers
much greater freedom of expression resulting in innovative styling. Women started to
dress in new and colorful fabrics echoed the joy felt by a war weary
population following the end of hostilities.
Dresses from the 1920’s were lighter due to less material and
new synthetic fabric. They were brighter and even shorter. Evening dresses,
coats and jackets were often trimmed with fur. Hemlines rose for most of the
decade but dropped slightly toward the end.
Costume jewelry became very popular in the 1920’s when the
fashion that women wore became a lot less formal requiring diamonds or ruby. Jewelry
materials ranged from the new plastics through to rubies, gold, and platinum.
Platinum was the new luxury metal used with stones like coral, jade,
aquamarine, citrine, onyx and opal. Trend-setting designers were Coco Chanel
and Elsa Schiaparelli.
The fashions of the twenties required new and different
fashion accessories. There were new styles of dresses with their low cut neck-lines and
shorter sleeves provided opportunities to display jewelry around necks and
wrists. Various clips and pins helped to maintain modesty by supporting
underwear and fixing sashes around the waist. Beaded bags in colorful designs
were draped over the shoulder or fixed to a belt and looked absolutely
stunning.
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